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Ethical Representation for Footballers

In a rapidly changing landscape of sports management, a new agency emerges, prioritising ethics above profits.

Ethical Football: Redefining Representation

As a Nottinghamshire-based professional with a diverse background in teaching and health and safety, I founded Ethical Football to address a gap in the sports management industry. Utilising my extensive skills in education, wellbeing, coaching, and people management, I established an agency dedicated to promoting ethical practices within the football sector. My vision goes beyond just representing players; I believe in giving back a portion of our profits to grassroots clubs and charities within mine and my clients' communities. By fostering a collaborative culture of social responsibility, I encourage all within the game to adopt a similar mindset, helping people not only to reach their full potential but also to make a positive impact on the communities we are a part of.

Harry Norton

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Our Mission

Promote Player Wellbeing

Ensure every client’s physical, mental, and emotional health is prioritised, offering support services and resources tailored to their needs.

Foster Transparency

Operate with honesty and integrity in all dealings, providing clear communication and full disclosure to players, clubs, and stakeholders.

Empower Through Education

Equip clients with the knowledge and skills to make informed decisions about their careers and futures, both on and off the pitch.

Support Grassroots Development

Reinvest a portion of profits into grassroots football to nurture talent, develop facilities, and make the game more accessible for all.

Champion Diversity and Inclusion

Promote equality within football, ensuring opportunities are open to players from all backgrounds, regardless of race, gender, or socioeconomic status

Build Collaborative Relationships

Cultivate strong partnerships with players, clubs, and other stakeholders based on trust, mutual respect, and shared success.

Encourage Ethical Practices

Advocate for fair treatment of players at all levels, opposing exploitation and fostering a culture of professionalism and respect.

Sustain Long-Term Success

Focus on helping players achieve lasting success by prioritising career longevity, financial security, and life after football.

Commit to Community Engagement

Actively participate in and contribute to local and global communities through charitable initiatives and outreach programs.

Pioneer Innovation in Sports Management

Stay at the forefront of industry developments by embracing modern technologies, forward-thinking strategies, and continuous improvement.

Our Services

Ethical representation, personalised support, and career management for football players focused on long-term success - both on and off the pitch.

Negotiations

In our pursuit of excellence, we prioritise ethical contract negotiations as a fundamental aspect of our operations. We believe that fairness and transparency are crucial in building lasting relationships with our clients. Each agreement we create reflects our commitment to integrity, ensuring that all parties involved understand their rights and obligations clearly. By fostering an environment of open communication, we aim to establish trust and mutual respect. Our approach not only enhances the quality of our partnerships but also contributes to a more equitable business landscape. In every negotiation, we strive to uphold our values, ensuring that every stakeholder feels valued and heard, culminating in agreements that resonate with our ethical standards.

Welbeing

Our organisation is dedicated to providing holistic support for players, prioritising their well-being and respect at every stage of their professional journey. We understand that the pressures of a football career can be immense, and we are committed to fostering an environment where players feel valued and supported. By emphasising a comprehensive approach to their physical, mental, and emotional health, we ensure that players not only succeed in their careers but also thrive in their personal lives. Our services also extend beyond the pitch, as we help athletes navigate the complexities of life after football. Through career planning, financial advice, and skill development, we equip players with the tools they need to transition smoothly into their post-football lives. We aim to create a lasting impact, empowering players to achieve their goals both on and off the field.

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Community

We believe in the power of community and the positive impact of grassroots football. At the heart of our mission lies a deep belief in the transformative power of community and grassroots football. We understand that local teams are not just about the game; they foster unity, inspire youth, and create lasting connections. That's why we are committed to making a difference by dedicating a portion of our profits to support these vital community initiatives. By backing local football teams and charitable endeavors, we aim to uplift our neighborhoods and invest in the future of the sport we love. Together, we can build a stronger community where everyone has the opportunity to thrive, both on and off the field.

We are committed to seeking out the best brand partnership opportunities for our clients. We try to prioritise the forging alliances with brands that align with our core values of ethics and sustainability. We believe that successful collaborations should not only enhance business outcomes but also promote responsible practices that benefit both society and the environment. By carefully selecting partners who share our commitment to these principles, we aim to create meaningful connections that resonate with consumers and drive positive change. Together, we strive to build a future where business growth and social responsibility go hand in hand.

Sustainable Collaboration

Follow our journey

At Ethical Football, we firmly believe that football transcends boundaries and is a universal language that unites people from all walks of life. Regardless of a person's gender, race, or religion, the beautiful game belongs to everyone, fostering inclusivity and teamwork on and off the pitch. We actively promote these core values among our clients, encouraging them to embrace a spirit of equality and camaraderie. By championing diversity in the sport, we aim to create an environment where all individuals feel welcomed and empowered to participate. Together, we can make football truly the world's game, celebrating the richness of our differences and the joy of shared experiences. Join us in our mission to ensure that football remains a space where everyone can play, learn, and grow, reinforcing the belief that the game is meant for all.

Football For All

Get in Touch with Us

If you share our vision for a more ethical and transparent football agency, we invite you to reach out to us. Our commitment is to reshape the industry by prioritising integrity, fairness, and accountability in every transaction. We understand the importance of trust in building relationships, whether it involves players, clubs, or stakeholders. By creating an environment where transparency is paramount, we aim to empower athletes and ensure their best interests are always at the forefront. Join us in our mission to revolutionise the football agency landscape, where honesty and ethics lead the way. Your input and collaboration can help us make a significant impact in the world of football. Together, we can foster a more responsible approach that truly benefits everyone involved.